Mosaik

Built for Every You

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SCAN. PLAY. GO.

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Built for Every You | SCAN. PLAY. GO. |

Mosaik is a streaming platform for music, movies, and TV, built to match every version of you. This campaign introduced Mosaik to the market while establishing its full visual identity. Rooted in the idea that your taste is never one-dimensional, the strategy positioned Mosaik as the go-to for every mood, moment, and mindset. Whatever you are in the mood for, it is already here. Rolled out across social, OOH, and print, the campaign was designed to meet audiences everywhere and turn awareness into recognition.

Branding

The Mosaik logo was designed to reflect the triad of its streaming capabilities: music, movies, and TV. Each petal of the logo represents a different form of media, and they all intersect in the middle to represent that Mosaik caters to all of your streaming needs in one platform.

Mosaik
app icon

Mosaik logo

Lockup with Mosaik name

Built for Every You Campaign

Scan. Play. Go Campaign

This campaign is an extension of Mosaik as a brand and is an extensive guerrilla campaign. It blends OOH with an interactive augmented reality experience. Participants scan QR codes strategically placed in high-traffic areas in a major city featuring iconic quotes from music, movies, and TV. Each scan unlocks a Mosaik microsite where users enter their email and test their knowledge by matching quotes to their sources. Those who get it right are rewarded with three free months of Mosaik, along with an invitation to an exclusive brand activation featuring popular scenes from well-known media..

OOH Ads

QR Code Microsites

At the event, guests can open the Mosaik app on their phones and use the scanning feature to watch the scene from the room they are in. They can also access information about the movie, TV show, or music video and find similar media to stream.